Archive for May, 2009
Identifying a unique position that offers a combination of benefits that are desirable to the target market and are not affected by competition is a key step in the ___________process.
A. product differentiation
B. positioning
C. value proposition
D. VALS
E. Geo-demographic
________________is the positive differential effect that knowing the brand name has on customer response to that product.
A. brand loyalty
B. brand preference
C. brand valuation
D. brand equity
E. none of the above
An advantage over competitors gained by offering consumers greater value is called a _________________.
A. USP
B. positioning statement
C. target market
D. competitive advantage
E. none of the above
Ensuring a product occupies a clear, distinctive and desirable place relative to competitive products in the minds of target consumers is called___________.
A. market positioning
B. market segmentation
C. target markets
D. competitive advantage
E. none of the above
What is a good chorizo brand at the market to make chorizo and eggs scramble? thanks
brandsoftheworld.com
There are so many high end designers in NYC and how could you differenciate and brand your collection to stand out from the others?
i AM NOT a designer- I asked how to brand and market a clothing line. I already went to school and have a marketing degree and a job offer in the fashion industry for a high end designer. They would like me to brand and sell their line. There are so many high end designers in NYC how can you differenciate and brand a specific line to gain brand awareness?
I’m sick and tired of buying boxes of “cookie dough” ice cream only to find that they have no cookie dough inside! I’d get maybe a dozen small chunks of the good stuff to go along with all that extra vanilla ice cream – which doesn’t taste vanilla-y at all, so says my brother, who tells me it tastes “more like plain”.
So anyway, where can I get my hands on some primo stuff without going to places like Friendly’s or Fuzzy’s (quick shout out to my favorite ice cream stand in Milford, NH!) because I want the convenience of having that ice cream in my house on standby for those midnight cravings.
Ideally the ice cream should have one chunk of real cookie dough and chocolate per 1.5 bites. Price and availability are also concerns. I don’t want to hear about some obscure brand you found in a corner market on the lower streets at Istanbul.
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