Archive for October, 2009

30OctHow do you measure a marketing campaigns success?


I’m doing a marketing assignment on Special K cereal and don’t know how to track its success. How do you measure things like ‘increase brand awearness’ ‘improved attitude’ etc.
Are sales figures easily attainable by the company to use as a measure?
Also should the marketing campaigns success be measured in intervals, like every month? (The campaign is running for 3 months)

Thanks

in Other - Advertising & Marketing. 1 Comment

30Octdifferent branding strategies?


what are the different branding strategies?
what are the different branding strategies.. i have 6 strategies.. pls give me the meaning of each..
1. individual name
2. blanket family name
3. separate family name
4. Corporate name combined
5. Line extension
6. co-branding
in Other - Advertising & Marketing. 1 Comment

28Octwhere is the best place online to sell brand new jackets? besides ebay i mean?


where is the best place online to sell brand new jackets? besides ebay i mean? anywhere that doesn’t have fees?
in Fashion & Accessories. 2 Comments

28Octhow brand communication strategy implements?


When it comes to implementing brand communication strategy what are the things that have to be done?
For example, making a communication guideline material and distributing all over the world where the brand is doing besuness.
I just want to know the detailed process
in Other - Advertising & Marketing. 1 Comment

25OctBrand Strategy Question?


What examples are there of product companies branching out into services by creating a new brand name?

For example: Company X makes, say, motorcycles. They now want to go into motorcycle repair as well. However, they choose to not use their Company X brand name, instead opting for a Company Y brand name.

I’m interested to learn (1) if there are any such examples (regardless of category), and (2) what the underlying motives might be for choosing such an unusual(?) brand strategy.

in Other - Advertising & Marketing. 2 Comments

23OctI’m building an eco-moat. What is a good brand to get for the solar-powered drawbridge?


With today’s wide range of consumer choices available, the choices are overwhelming!
in Decorating & Remodeling. 1 Comment

22OctWhere to find branded memory sticks online?


Can anyone tell me some online stores from where we can get branded memory sticks? Thanks in advance.
in Add-ons. 4 Comments

21OctWhat is a good name for an online furniture store?


It is going to be online only, brand new furniture, mostly from companies like Ashley, Acme, Poundex and Riverside. I have a few ideas but it’d help to have a few more. Any ideas? Thanks!!
We have a furniture store already, with a location in Bellevue, WA, but we are closing it in August and opening it just online. Right now it’s called Estate Furnishings – www.estatefurnishings.com – but people often think it’s used due to the name.
in Small Business. 0 Comments

21OctThe marketing research department for a computer company used a large city to test market their new product?


The marketing research department for a computer company used a large city to test market their new product. They found that the demand equation was p = 1296 – 0.12x^2. If the cost equation is C = 830 + 396x, find the number of units that will produce maximum profit.
Haha. That’s the given question. I don’t know anything more than that.
in Mathematics. 1 Comment

21OctWhat other brand decks are built like toy machines?


I currently am using a toy machine deck(7.75) and i really like it. i get a lot of pop and it doesn’t wear down. im planning on building another board, so other than a toy machine, what other decks have a similar shape to toy machine?
in Other - Sports. 2 Comments

 

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