I am starting a new social marketing program were I am going to be giving away informational brochures, products and sending out weekly newsletters to raise awareness and educate young adults. I am not a non-profit company but I am structuring my organization like one.

This is what I am going to do: Phase 1: Give away 600K pocket reference guides to 18-30 year old male and female, it will include a call to action to come online register and get free products and to sign up for my newsletter and blog.

As a business sponsor your message or coupon will be included in all 600K guides, you will be included in all emails and have a banner on my website/blog, their will be some PR behind it and you will be mentioned as a sponsor their as well, you will also get a copy of the contact information from all end users who register so that you may continue marketing to them on your own. This is a 6 months program and will change every 6 months.

So my question is what would you be willing to pay for this service; and what information would you want collected?
Clarification added 17 minutes ago:

The current information I thought about collecting:
Full Name
Age
M/F
Cell #
Email Address
Mailing Address
Education

We have done email marketing, started a blog, started a yahoo group, posted in forums,and seo, and myspace and facebook, and freeads.

We are not receiving customers….
Any suggestions? Please Help….